B2B companies need digital marketing strategies that are tailored to the unique challenges of a B2B business. In this course, MJ Smith breaks down the fundamentals that you need to know to get started generating sales opportunities online for a B2B business. Learn how to build an effective website and how to use social media and search engines to reach your customers online. After completing this course, you’ll be able to create a pragmatic digital marketing strategy that works for your business.
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