Marketing & Sales

Marketing Strategy: Relatable Video Content

Are you looking for a fresh approach to building and implementing a video strategy? Have you ever wondered how to create and share video content to boost your brand identity across channels? As major platforms like Facebook, Instagram, and TikTok prioritize video over still images, video is no longer just “nice-to-have”—it’s a key tool in the marketer’s toolkit.

In this course, marketing and media expert Deirdre Breakenridge teaches you how to create more relatable, authentic, and compelling video assets. Put on your director’s hat and showcase your brand to connect with your customers. Get tips on creating video content for distribution as part of a marketing strategy. Explore different video formats such as product videos, livestreams, and more, along with ways to deliver targeted messaging, set benchmarks, and leverage videos on websites and social media platforms. Deirdre gets you ready for your big close-up so you can present your brand to the world.

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