In this course, CEO, author, and professor Christina Inge presents marketing professionals with everything they need to know to get started with marketing analytics. Learn about the importance of marketing analytics in driving business growth, as well as the why behind marketing analytics, so that you can develop a data-driven mindset. Learn how to develop an action plan and implement your marketing analytics strategy. By the end of this course, you’ll be able to use your understanding of marketing analytics to drive continuous improvement and demonstrate the value of marketing analytics.
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