Brand extensions for logo design refer to the use of an existing brand’s logo and visual identity to launch new products or services in a different category. This can help to leverage the brand’s existing equity and reputation to introduce new offerings to the market. For example, a company known for its athletic wear may use its logo and visual identity to launch a line of sports equipment or nutritional supplements. In this course, designer and illustrator Von Glitschka shows you how to create a cohesive brand experience for consumers and increase the brand’s overall visibility and recognition. In addition to guiding you through the process, Von also highlights specifics like setting up final deliverables and a brand style guide.
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