While LinkedIn—the world’s largest and most powerful network of professionals—is widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to use Company Pages as a content hub for employee advocacy.
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- Newcomb-Tulane College Career Services
- Freeman Career Management Center
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- The Phyllis M. Taylor Center
- School of School of Architecture Career Services
- Office of Graduate & Postdoctoral Studies
- Alumni Career and Professional Development
- School of Professional Advancement
- Meet the Teams